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Toyota brings 'Journey of Europe' to Vietnam

The project "Journey to Europe with Toyota" in Vietnam from Da Nang to Hanoi ended on November 29 with many positive results.

"Journey of 5 continents with Toyota" was first organized in Australia in 2014. In this project, members of the test crew test cars under different conditions on 5 continents. On the Asia itinerary of 2019, the event begins in September and ends in November in 8 countries of India, Myanmar, Thailand, Malaysia, Singapore, Indonesia, Philippines and Vietnam. In 2020, the event will end in Japan - where the 2020 Tokyo Olympic and Paralympic Games will take place.

In Vietnam, the project has the presence of 8 models including: Hilux, Innova, Fortuner, Yaris, Corolla Altis, Camry, Rush and Vios and 30 members from Toyota Japan Corporation (TMC) and Toyota Vietnam. Male (TMV).

From November 25 to November 29, the journey passed through the provinces and cities starting from Da Nang to Hue and Dong Hoi with a coastal road in Vietnam before coming to Vinh, Ninh Binh and Hanoi with The last stop is at Toyota Vinh Phuc factory.

Sharing at the opening ceremony in Da Nang, the project team leader, Mr. Kazuaki Abiru, said: "We are very honored and happy to come to Vietnam, this is the fourth and final test driving week. We came here with the purpose of creating better cars than ever before and evoking our unique sense of the region. "

Not only test drive and feel for yourself that the car models are considered the best selling in the Vietnamese market, on November 28, the project team stopped at Toyota Revenue - Thanh Hoa dealers to learn and listen to opinions. , customers' needs and desires for a better and more efficient product development orientation in the future.

Global goal through a 5-continent journey

Toyota Group President Akio Toyoda once said that Toyota not only pursues the mission of creating "Better cars than ever", but also emphasizes the importance of enjoying the feeling of driving. That is also the reason, "5 continents journey with Toyota" was organized.

The project "Journey to Europe with Toyota" also aims to research and improve products suitable to each region, towards global customer satisfaction. It is not a race, the project will still use the spirit and philosophy of Toyota Gazoo Racing to arouse teamwork and motivation for employees to create "Better cars than ever before". . Toyota said that with the motto "Customer first", Toyota Global always listens and understands customers' opinions to bring the best products and services.

One of Toyota's global philosophies is "Genchi Genbutsu - scene, artifact", which means directly observing real-world conditions in an area to understand and solve problems faster and more effectively. . That is also the reason why Toyota's special project team test cars in different conditions on 5 continents, putting themselves in difficult circumstances and conditions to have practical experience and knowledge. absorbing the diverse cultural environment of each region, thereby improving and developing in order to create increasingly complete cars that meet the needs of customers around the world.

At the closing ceremony of the project in Vietnam, Mr. Matsuda Susumu, General Director of Toyota Asia Pacific Group said: "What surprised me the most was the diversity in Asia - for example, literature. chemistry, people, infrastructure, and more.We have learned a lot through this project and used the Genchi Genbutsu spirit.In other words, you can only find the truth when you come and look directly ".

Through this program, Toyota wishes to show interest and respect towards quality to create more and more complete cars that meet the needs of Vietnamese customers.



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